Minutes after I sit down with Hailey Baldwin at the Bare Minerals clean beauty event this week (she was just named a “Power of Good” ambassador for the makeup and skin care brand, along with Letitia Wright and Rosie Huntington-Whiteley), the eternally glowy, smiley blond gets practically giddy when she notices my Canadian accent. (In case you’ve been living under a rock, Baldwin’s been spending a lot of time with a much more famous Canuck.) And although I’ve been told that bridal Qs are off limits, Baldwin clearly has wedding on the brain: Later that same day, Baldwin and Justin Bieber were spotted at a New York City courthouse where marriage licenses are issued, setting off a storm of rumors that she and Justin Bieber are already married. Spoiler: They’re not.
But back to Baldwin: I can confirm that IRL, the 21-year-old future Mrs. Bieber is all cheekbones, crazy-long limbs (she trained as a ballet dancer), and spot-free, luminous skin. The woman has an inexplicable affinity for the Nineties—the style of that decade (chunky socks, sneakers, and boxy suits, like the velvety Max Mara number she was wearing) and its supermodels: Christy, Linda, Cindy, Naomi. “They were on just such a different level, I would never even put myself in remotely the same category,” she says. Natural beauty is her thing (maybe a Meghan Markle low-key makeup vibe is in the cards for Baldwin’s big day, given that she too isn’t big on bold makeup). She’s kind of hung up on her fine hair, and she’s never met a drugstore beauty aisle she didn’t like.
But here, hear it in her own words.
Glamour: Congrats on your first beauty contract! Tell me, why is Bare Minerals an important brand to you?
Hailey Baldwin: I’m really big on skin care and healthy living. I think it’s important to use products that don’t have harsh chemicals in them, that’s the main thing for me. My mom was always big on drinking a lot of water and eating really healthy, so those values really stuck with me.
Glamour: What’s one beauty trend you love but would never try?
HB: Black lipstick. I think some people pull it off; I don’t think I would.
Glamour: What’s one beauty trend you wish you had never tried?
HB: Oooh, really thin eyebrows. I had to them grow back. It took a couple years.
Glamour: What’s your favorite so-called “flaw”?
HB: My nose isn’t completely straight. I notice it, but maybe other people wouldn’t. Either way, I don’t really care. I don’t think “perfect” is a real thing.
Glamour: Your house is burning down! You can grab three beauty products, what are they?
HB: My moisturizer. I use Barbara Sturm, it’s the best. Then I’d grab one Bare Minerals’ BarePro Glow Highlighters—they’re my favorite. I swear I could use them for the rest of my life. And lastly, some type of lip balm or chapstick. I’m very simple; I would rather wear no makeup than anything.
Glamour: What’s your go-to getting ready music?
HB: I’m a big fan of rap music, so I’ll put on whatever rap playlist on Spotify on and just jam out. I’m into Cardi B these days.
Glamour: You’ve got wonderful hair. How do you keep it in such great shape?
HB: Listen, I have really thin hair. It’s like I have a lot of it, but it’s thin, and it takes forever to grow. I swear it doesn’t grow. I don’t know why; it’s just stubborn. I try to do treatments and try to be really careful with it, but I’m also blond, so every couple months I bleach it to highlight it, and that’s not very beneficial. But I try to let it air dry as much as I can, because I have heat on my hair all the time.
Glamour: What are you loving on your nails right now?
HB: I love doing nudes and pinks. My favorite is a pinky-nude color from Essie because it looks kinda fleshy.
Glamour: What is the latest Instagram rabbit hole you went down?
HB: I get into a lot of cooking rabbit holes, like food blogs and those videos that do quick recipes but speed them up so they show you what goes into it. I watched that for like an hour the other day.
Glamour: Do you cook yourself?
HB: Yeah, I do.
Glamour: What do you like to make?
HB: I make really good cinnamon rolls. I found this recipe a couple months ago for buttermilk cinnamon rolls, and they came out so good. I started making them for all my friends, and they were like, “These are my favorite things in the world.”
Glamour: You’ve got $20 and free roam of a drugstore. What do you buy?
HB: So, I’m trouble in a drugstore, because I just buy everything. I would probably go for some lip balm, like some Aquaphor. It’s my go-to. Something I use on my hair all the time are those mini, 10-minute miracle leave-in sprays, so that’s another thing. Neutrogena makeup wipes, because I’ve been using them since I was like 13. And…I don’t know. I just buy really random things. Hair ties, scrunchies, nail files.
Glamour: You’ve been known to wear a scrunchie.
HB: Yeah, I feel like I helped bring the scrunchie back. I feel like I can honestly say that.
Glamour: What made you bust one out?
HB: You know what it was? Honestly, the start of it was that regular hair ties break your hair more, so I started doing the scrunchies as a point to keep my hair intact. And then I thought it’s honestly cute. I was just on this really Nineties kick.
Glamour: What do you love about the Nineties so much?
HB: I was born in the Nineties, and I’m just fascinated with that time period—especially with all the supermodels: Christy Turlington, Claudia Schiffer, Cindy Crawford, Naomi Campbell, Kate Moss, so many of them. I love seeing old photos of actors and actresses. I think the style was a lot more laid-back, but also like that the model style was very mini-skirts with white T-shirts and big, chunky sneakers and socks. I don’t know. I just find it aesthetically pleasing.
Glamour: If you could change one thing about beauty perceptions, either on social media or in Hollywood right now, what would that be?
HB: I struggle with girls wanting so badly to be like other people. I think it’s one thing to admire somebody, but it’s another thing to completely transform yourself to look like someone else, or transform yourself because we’re shelling out this really unrealistic beauty standard. I would like for people to understand the importance of natural beauty, and the importance of being yourself. It’s the coolest thing that you can do, and I think that people lose sight of what actually is attractive, like being kind and being sweet and having a good attitude and good morals. I think all that stuff falls to the side.
Glamour: How long do you usually spend getting ready in the morning?
HB: Around 15 minutes. I’m really quick, even if I’m doing makeup.
Glamour: Like in the shower, out and done in 15?
Glamour: One last question, who is the woman inspiring you the most right now?
HB: I’m really inspired by Ashley Graham. I think that she’s such a cool voice. She’s so kind, and she says what’s on her mind and is strong in what she believes. I just think she’s beautiful and a really, really powerful force in this day and age.
This interview has been edited and condensed. For more of Baldwin’s favorite products, including her top tinted moisturizer and brow pencil, click here.