Bridezillas are on the outer as the number of budget-minded wedding belles continues to grow.

Leading Perth designer Jonte Morgan is seeing more cost-conscious customers looking for lower price tags on white wedding dresses at her Mount Hawthorn boutique Jonte Designs.

“Couples these days have different priorities such as travelling and putting funds towards a house, which has created more budget-minded brides,” Morgan says.

“It’s more common to see couples paying for their weddings today rather than the tradition of parents, so this has led to a shift too.”

Duchess of Sussex and Prince Harry, Duke of Sussex leave Windsor Castle after their wedding to attend an evening reception.
Camera IconDuchess of Sussex and Prince Harry, Duke of Sussex leave Windsor Castle after their wedding to attend an evening reception.Picture: Getty Images
The $168 ASOS halter gown, similar to that worn by the Duchess of Sussex.
Camera IconThe $168 ASOS halter gown, similar to that worn by the Duchess of Sussex.Picture: ASOS

Jonte’s white dresses start at $460 and are a departure from elaborate gowns worn by the likes of Meghan, Duchess of Sussex, whose Givenchy gown for her wedding to Prince Harry is estimated by Vanity Fair to have cost almost $379,000

International online brand Asos, a favourite of Kate Middleton, is also muscling-in on the new micro-marriage market with a range of affordable wedding dresses.

Their halter neck, backless white dress, reminiscent of the $107,000 Stella McCartney wedding dress Meghan wore to her reception, sells for $168.

Budgeting for brides continues when the wedding is over, with Australians leading the way with selling their dresses online after saying “I do”.

“In March 2019, over $1.2 million worth of wedding dresses were sold on Stillwhite.com,” says Bruno Szajer, founder of the second-hand wedding dress platform, who has 47,230 wedding dresses for sale on his site.

“Of those sales 42 per cent were in Australia, 28 per cent in the US, and 16 per cent in the UK.

“Modern brides are less sentimental, more budget-savvy and environmentally conscious. The average sale on Stillwhite.com is $1418.”

“There is so much visual inspiration around to inspire alternative options than traditional styles,” Jonte said. “Brides today have multiple Pinterest boards, follow wedding blogs and pages on Instagram which celebrate a point of difference and showcase the many possibilities to open the imagination for brides who feel more comfortable in something alternative.”

The emerging trend towards budget weddings is also the antidote response to bridal blowouts, with online wedding publication Wedded Wonderland reporting that the average Australian wedding costs $53,168.

In Perth pop-up weddings are growing in popularity with ceremony packages being offered for $1250 by the Perth Wedding Collective. The organisation that pools the resources of wedding suppliers has married more than 500 couples.





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