If you’re looking for the most powerful hair dryer or the handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Chris Black (he’s a partner at brand consultancy Public Announcement) is here to help in the form of a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at strategist@nymag.com.

What are your thoughts on watches? Now that I graduated from college and I’m moving to the city, I’d like to purchase one that I can wear anywhere from work to out at night. Rolexes are a little pricey me for right now, and I hate smartwatches, so looking to find something tasteful and high-quality that won’t totally break the bank.



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