Photo: Jason Stewart

If you’re looking for the most powerful hair dryer or the handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Chris Black (he’s a partner at brand consultancy Public Announcement) is here to help in the form of a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at strategist@nymag.com.

I’m getting married next year and want to get my groomsmen something unique and useful. Really trying to avoid the cliché gifts. Any suggestions?

Whatever you do, don’t get them a flask.

L.L. Bean Hunter’s Tote Bag, Open-Top

A monogrammed Hunter’s Tote Bag from L.L. Bean in olive would be useful and might last longer than your marriage! At less than $50 for the bag and monogram (which is $8 extra), this is an especially budget-friendly option for those ten-person groomsmen parties that are fast becoming de rigueur.



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